Requiem for a Maverick

Matt Taibbi, writing in Rolling Stone, has a fascinating piece on what went wrong with John McCain and his campaign, and the Republican brand in general.

I witness the whole pathetic mess summed up a week before the election, on a baseball field in Quakertown, Pennsylvania. The campaign has scheduled an outdoor rally, with a joint appearance by McCain and Palin, at this crucial moment in the race. But now there is driving snow and sleet, trees downed on roads all around, and the campaign — with no alternate indoor plan — is forced to cancel the event at the last minute. I watch as locals keep pulling up to the field, looking for the candidate, a lonely, rain-soaked "Country First" banner whipping back and forth above the stage. The whole scene captures the essence of the McCain run perfectly: Instead of a plan, they had an endless succession of dumb ideas scrapped at the 11th hour in favor of even dumber ones.

It was like that all election season. McCain kicked off his campaign with a stump speech that emphasized his inspirational personal story and experience. Then he picked someone even less experienced than Obama as his running mate and switched to a strategy of attacking his opponent's relationships with people like Bill Ayers. When that petered out, he switched to a new line of attack, trotting out the socialism business and claiming Obama was running for the office of "redistributionist-in-chief." The McCain camp tried running against the press, they tried running against Washington, they tried running against the Bush administration, they even tried running against the "liberal feminist agenda" — the latter just a few weeks after Sarah Palin called herself a feminist.