McDonald's Website for Black People

Niche marketing being what it is, I shouldn't be surprised that McDonald's has a complete web presence dedicated to African-American culture. 365Black is obviously their attempt to make inroads on several levels with an important demographic for their business.

I'm interested in hearing from readers about what they think of the concept as articulated by McDonald's:

At McDonald's^®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's.

Image via SacBee.com