Ever wondered why you seemed powerless to curtail your craving for junk food, even though you know it's so terribly, horribly wrong for you?
As it turns out, it's not an accident. Not by a long shot.
Via BoingBoing, details of David A. Kessler, who has written The End of Overeating: Taking Care of the Insatiable American Appetite. Kessler details how the massive junk food industry very carefully plots and plans to manipulate the diner's brain to want more.
"The food the industry is selling is much more powerful than we realized," he said. "I used to think I ate to feel full. Now I know, we have the science that shows, we're eating to stimulate ourselves. And so the question is what are we going to do about it?"
Neuroscience of junk-food cravings, researched in a Chili's dumpster