Marketing folks have being using the human ass to sell, sell, sell since Adam noticed that caboose on Eve in the Garden of Eden. So I'm seldom surprised when a posterior shows up in some sales creative, or plastered on a billboard somewhere. Ass sells.
This campaign goes a little too far, though.
It's a cute concept, but toilet tissue sticking out of a brown-eye photo pushes the limit on both good taste and effective marketing.
Although, here I am, showing you, and you'll probably forward this link to a couple of friends, so who's the real sucker?
Assvertising, Overdone via Gawker
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