Is Goodness Invisible?

thinkBuddha has an interesting piece entitled The Invisibility of Goodness, where Will Buckingham posits that we have a natural tendency to notice "the bumps and the ruts and the knocks" because they tend to interrupt the normal flow of life, but that common acts of kindness or charity are often overlooked.

There's a lot of truth to that view. In examining my own mindfulness, it was apparent that it was quite easy to pick out instances where I wasn't exhibiting right thought or right action, but it was much more difficult to pinpoint specific acts of goodness because, as Will explains:

What we don’t notice are the everyday kindnesses, the moments of ease, the small acts of generosity. These things are not invisible to us because we are gloomy or ungrateful, but because they have kind of natural ease to them.

There's also the lack of a math component to living a life of goodness. You can't add or subtract based on whether a particular act was good or not, so as to keep a running total of where you stand. First of all, it doesn't work like that - and it would drive you insane if you attempted this approach. Secondly, that would entirely invalidate the premise of leading a good and mindful life, which is to act in a manner that is kind and generous while understanding how we're all connected in a myriad of ways.

So what do you think? Is goodness truly invisible, or are we just not looking for it?