So people complain that there's a lot of rubbish online, or that it's dominated by Americans, or that you can't necessarily trust what you read on the web. Imagine trying to apply any of those criticisms to what you hear on the telephone. Of course you can't 'trust' what people tell you on the web anymore than you can 'trust' what people tell you on megaphones, postcards or in restaurants. Working out the social politics of who you can trust and why is, quite literally, what a very large part of our brain has evolved to do. For some batty reason we turn off this natural skepticism when we see things in any medium which require a lot of work or resources to work in, or in which we can't easily answer back -- like newspapers, television or granite. Hence 'carved in stone.' What should concern us is not that we can't take what we read on the internet on trust -- of course you can't, it's just people talking -- but that we ever got into the dangerous habit of believing what we read in the newspapers or saw on the TV -- a mistake that no one who has met an actual journalist would ever make.
That sounds about right to me. There have been many similar thoughts echoed since, including in this recent CJR piece by entertaining Maureen Tkacik:
Journalists, by and large, had so little appreciation for their dependence on the larger engine of artificial demand that they were mostly blindsided when the Internet happened and they lost the benefits of that engine. A lot of them seemed to take it personally. They got insecure. Some started writing “trend” stories and giving over their column inches to celebrity newswires and sincerely talking about bylines (and politicians and everything else) as “brands.” They sold Time Warner to an absurdly overinflated dot-com. It’s not fair, of course, to blame only the journalists; there were mostly avowed capitalists in the corner offices of these places, and it is the fiduciary responsibility of capitalists to be as cowardly and uncreative as possible in times of fear and change.
Bloggers may not save journalism, but they didn't kill it, either. Journalism died of avarice, neglect, and a self-inflicted gunshot to the head.