Wednesday, February 17, 2010

Obama Needs to Twitter on His Blackberry

John Aravosis at AMERICAblog dishes on his visit to the White House, where progressive bloggers were taken to some basement rec room and lectured by a Biden flunky on what a terrible job they were doing selling President Obama's stimulus results.

What could possibly go wrong.


The problem with the stimulus messaging is, well, the stimulus messaging itself. The problem is the White House messaging operation. It kind of sucks. And while Joe and I were living in Democratic exile over the past year for being the Cassandra's who saw all of this coming early on, nowadays it's pretty much accepted around town that the WH has been losing the messaging war with the GOP on a lot of issues. The stimulus isn't the problem, it's the symptom. We had the same issue come up with health care reform, a wildly popular idea that somehow the White House just couldn't sell.

I'm not going to write a graduate thesis here on marketing. But at times it feels as though the White House messaging folks - and I'm talking Axelrod's shop - don't think they even need try to sell what the President peddles. It's as if they think they're all so smart, and what they have to offer so obviously good for America, that the President's agenda will magically sell itself to both the Hill and the American people.

Yeah. What he said.

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